New Products

Burt’s Bees Introduces Hydrating Lip Squeeze Tubes

Beeswax-based lip care pairs a high-shine treatment in five fruity and gourmand flavors.

With all the buzz surrounding lip balm innovation in squeeze-tube format, Burt’s Bees is the latest brand making honey from that trend with its new 24-Hour Hydrating Lip Squeeze Tubes.

The new collection brings Burt’s Bees heritage in beeswax-based lip care into a new, modern format, pairing a buttery, high-shine treatment with an easy-to-use squeeze tube designed for application on the fly.

The formula combines hyaluronic acid with responsibly sourced beeswax to deliver hydration for up to 24 hours while supporting the lips’ natural moisture barrier.

The collection launches with five fruity and gourmand flavors, including Juice Guava, a bright topical pop with a shimmery finish; Mocha Latte, a rich espresso notes with a soft cocoa flavor; Raspberry Sorbet, a refreshing raspberry with a subtle shimmer; Vanilla, a sweet, creamy, untinted hydrating balm; and Mango Glaze, ripe and juicy with a sun-kissed glow.

Lip Squeezes are available on Amazon, Walmart and burtsbees.com.

For more on the color cosmetics market, go here.

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